“Cooking just got a whole lot tastier!”
You might remember earlier in the year when CuCo proudly announced that we had been appointed as lead strategic agency for Dorset Sea Salt Co.
Since then we have been working hard on the company’s brand identity, creative styling, packaging design, content strategy and more. We have also acted as brand guardians for the brand, recommending the best local food photographers and advising on the finer details of print finishing, including premium paper stocks and foiling.
Today, we’re absolutely delighted to announce the launch of the all new Dorset Sea Salt Co. website!
CuCo were challenged to design, build and launch the ecommerce site within a matter of weeks to meet our client’s tight deadline.
Our Team knew the turnaround would need to be fast at every stage of the process to ensure the site was ready for the Dorset Sea Salt Co. brand re-launch at the 2018 Food & Drink Expo.
The website needed a fresh, brand-consistent redesign bursting with personality, as well as robust e-commerce functionality to ensure customers could purchase the salt online with ease.
The site CuCo delivered is clean, crisp and professional. Filled to bursting with inspiring breakfast, lunch and dinner recipes, fun blog and video content, every page holds fascinating insights into this exciting Dorset brand.
Every customer is able to set-up their own account allowing quick and easy re-purchase as well as create their own wishlist. For those who prefer to buy in-person, the site allows users to enter their postcode for an instant visual representation of their nearest stockists.
Our copywriters made significant improvements to product pages including copy changes and amendments to page titles and meta descriptions to help with the site’s organic search performance.
Christian Cutler, CuCo’s Creative Director explains ‘As an increasingly results-focused agency, we are incredibly excited to measure the effectiveness the new brand and new website will have on Dorset Sea Salt Co. There is a fantastic buzz about the brand in Dorset and we can’t wait to reach out to the rest of the UK and show that the Jurassic Coast isn’t just world famous for our heritage, but also for our rich mineral waters and entrepreneurship.’