As a result of the COVID-19 emergency, registered charity Pavilion Dance South West (PDSW) has announced its temporary closure until August 2020. Ahead of the announcement, PDSW has been adapting and creating new innovative digital solutions to keep communities connected, updated and active during isolation.
The shutdown of cultural life is something that has hit the nation. The British public enjoys nothing more than a trip to the cinema, a stroll around a museum or watching a live performance, and it is much-loved venues like PDSW that provide valuable entertainment which brings people together from all walks of life.
Responding and rethinking its approach to communication, PDSW has been busy working alongside its digital branding agency CuCo Creative, to prioritise the venue’s long-term offering and deliver creative digital content and solutions to its audience, to help them remain connected.
Transforming communities through dance, PDSW has undergone a range of impactful changes to its website over the recent weeks. The first change is, that instead of customers booking online for a class or to watch a performance they now have the option to view performances or classes from the comfort of their own homes.
Secondly, digital branding agency CuCo Creative has supported PDSW with the inclusion of its donations link on its website. This optional donations page is for customers and stakeholders to give a good-will donation to support the charity during this difficult time.
Marketing Manager at PDSW, Caroline Anstey said “Bringing virtual dance classes, live streams and digital donations to our channels has proved extremely beneficial for PDSW to stay connected with our audience. We are aware this uncertain period can be difficult for many individuals, so we aim to lift moods and support communities living in isolation by bringing our services to them.
With the support of our digital agency CuCo, we have already added online classes to our website including an over 50’s Contemporary class, a Commercial Jazz class and also a digital premiere of the circus theatre production of ‘Oh No, George’, a stage adaptation of this popular children’s book. The set-up of the website also allowed us to offer our audiences the chance to interact with the creators of the show through to a live post-show chat with the author, Chris Haughton and director Catherine Boot.
We were thrilled that the performance has been viewed over 1,000 times on our YouTube channel. Not forgetting our weekly digital newsletter and news bulletins from our CEO and Artistic Director Zannah Chisholm.
To donate to Pavilion Dance South West online, and to keep up to date with the latest performances and home workouts visit the PDSW website on https://www.pdsw.org.uk/donations/