CuCo Creative identified the importance of incorporating the RTR brand colours into the site, something not utilised on previous websites. Taken from the line “From mud, through blood, to the green fields beyond”, we included red, brown, and green colours into the sight and further connected them to the British Army they are part of.

The build of the website allows both veterans and potential recruits to learn more about the Royal Tank Regiment and how to apply and will enable veterans to use it for support. Here you can learn more about the Royal Tank Regiment and the eCommerce functionality that enabled account holders to purchase RTR products, such as clothing, mugs, and gifts.

Royal Tank Regiment’s previous website was too wordy and difficult to navigate. CuCo Creative designed and built a website with accessibility in mind whilst vastly improving the user journey with more images and more information on the RTR’s history.