The Dorset Meat Company

Founded with the goal of providing its customers with sustainable, grass-fed, outdoor-reared meat produced at small, family run farms across Dorset and Wiltshire, The Dorset Meat Company needed their story to be heard. Rustic, hand drawn illustrations were used to create a series of new logos for the business. The new identity was then rolled out across a new, bespoke WordPress site, built with a careful consideration for UX to help improve conversions. 

Since the day of the new website’s launch we’ve created a 78% increase in orders and a superb 92% uplift in sales. An illustrated ‘How It Works’ graphic has better communicated the Meat Box concept, and a stronger focus on leveraging seasonal buying behaviour has significantly increased sales during periods of peak demand.

Services Provided:

The Dorset Meat Company logo design with illustrated farm animals
The Dorset Meat Company delivery box packaging design
The Dorset Meat Company brand lifestyle photography of a butcher
Illustration design of farm animals for The Dorset Meat Company brand
The Dorset Meat Company livery brand design on van in cobble street
The Dorset Meat Company logo design on paper wrap packaging
The Dorset Meat Company branding photography
The Dorset Meat Company packaging design for beef, pork and lamb
Photography for The Dorset Meat Company for use on the website design

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Laura Williams