CuCo worked alongside the owners of Pure Diet throughout the process of developing and designing their packaging to ensure the ethos behind the brand was reflected at every stage. We also conducted in-depth research into the UK organic food market, which included assessing the superfood offerings available at the top 5 UK supermarkets (Tesco, Asda, Sainsbury’s, Morrisons and Waitrose) to assess how we could best position Pure Diet. The packaging solution we delivered packs a serious punch (just like the foods themselves!) and the website we developed for the brand is clean and minimal, yet strikingly contemporary to appeal to young health-conscious buyers. The design itself is subtly centred around the bird in the Pure Diet brand mark, a key feature we believe will help foster brand recognition and loyalty as quickly as possible.