PDSW’s logo was inspired by the art deco architecture in the building of the Pavilion itself, and embodies an overall curvy design that reflects the fluid gestures of its dancers. CuCo began by taking the existing brand, and evolving its design into one that was able to reflect Pavilion Dance’s fresh, bright and inspiring personality. Much of the evolved look was achieved by the use of elegant strokes and a reflective colour palette to create a striking, colourful brand that reaches out to a greater audience spectrum.