CuCo Creative designed a fresh 30-page Lookbook which reflected the rich, elegant and sophisticated lingerie for which Myla has become renowned. This look was achieved by using elegant typography, a feminine colour palette and luxurious photography dispersed throughout the Lookbook, appealing to both in-store and online shoppers worldwide.

Following the success of the first edition, CuCo then went on to design and print further Lookbooks for upcoming seasonal collections. CuCo’s work for Myla gave the deluxe brand a fresh approach to its seasonal Lookbook. Our expertise in print meant that we could advise on the best finishing required to showcase the luxury of the lingerie labels’ collections truly. The success of these lookbooks meant CuCo would be commissioned to design stationery and marketing materials for Myla that would reinforce the brand’s personality externally. Our agency has also been responsible for point-of-sale promotions advertising special offers in London stores and Seasonal Launch Invitations.