Our agency has been tasked with promoting the benefits of re-homing a cat or kitten, encouraging donations and raising brand awareness. The charity receives no state funding and relies entirely on donations and its own fundraising efforts. The fresh new brand look we have created features a new visual identity, font and colour palette, as well as the newly developed strapline ‘Care, Kindness, Compassion’.

CuCo have rolled the new brand out across offline collateral, including branded stationery, new bespoke website, and have also designed the Lymington shop front in the new brand style. The new site will also feature a ‘What news pussycat’ blog feature, as well as a short history of the charity and it’s work to help care for thousands of grateful cats.