Our creative team developed a strong, distinctive brand mark that gave the school a fresh, modern identity that whilst friendly, still retained a professional feel. The design of the logo was a nod to the seven key building blocks at the heart of the Studio School’s model, but also to the seven arteries into Dorchester (including Poole, Weymouth etc). We then rolled this brand out across the school’s advertising and marketing activities both on and offline. Our proposal offered a detailed approach to ensure we maximised their online presence, therefore we also produced a vibrant responsive website for the school that quickly and simply communicated what they had to offer and how people could find out more in advance of its opening.