Dorset Growth Hub
Working through a complex brand architecture, CuCo Creative designed a creative brand identity to communicate the business sectors DGH work with. The previous brand was uninspiring and complicated in form, something the client was desperate to transform.
Following a brand workshop, our creative team had a clear direction to design a dynamic and captivating brand identity. One that would offer clarity for the DGH offering and its service. The CuCo Creative team pulled together a modern and colourful umbrella identity using an isometric grid and key descriptive wording. Four sub-brands would support this, all holding the same form but using varying colours and shapes as the infills to help differentiate them from each other. We created detailed brand guidelines to ensure the client could manage all design work internally.
The DGH branding was brought back to life and energised, ready to take on a new momentum of Dorset based business.
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CuCo created a consistent and cohesive brand vision, direction and identity that will, in turn, effectively translate across all DGH communication channels, both internally and externally, aiming to put more emphasis on attracting larger SME brands to their business – without alienating their current audience of pre-starts and start-up businesses. By abbreviating the Dorset Growth Hub name to ‘DGH’, it offered an opportunity to develop brand architecture enabling a streamlined brand approach.
Using an interconnecting isometric grid enables numerous ways in which to adapt a mark for each division of DGH. With a focus on ‘Growth’ the grid embraces the word and offers a pattern with an upwards trajection. Here all divisions are to be brought together within the main DGH brand. Each point of a diamond-inspired grid connects to the colourway associated with the next level of their business tier, encouraging growth aspirations and showcasing the four areas DGH deliver.
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