CuCo created a consistent and cohesive brand vision, direction and identity that will, in turn, effectively translate across all DGH communication channels, both internally and externally, aiming to put more emphasis on attracting larger SME brands to their business – without alienating their current audience of pre-starts and start-up businesses. By abbreviating the Dorset Growth Hub name to ‘DGH’, it offered an opportunity to develop brand architecture enabling a streamlined brand approach.
Using an interconnecting isometric grid enables numerous ways in which to adapt a mark for each division of DGH. With a focus on ‘Growth’ the grid embraces the word and offers a pattern with an upwards trajection. Here all divisions are to be brought together within the main DGH brand. Each point of a diamond-inspired grid connects to the colourway associated with the next level of their business tier, encouraging growth aspirations and showcasing the four areas DGH deliver.