Following a series of brand workshops, CuCo would develop a completely fresh brand approach for Courtney Thorne, one staff would embrace and feel passionate about, whilst ensuring competitors would take note and see them as a serious threat within the sector. The brand would be rolled out across sales brochures, case study materials, propositions sheets, stationery and numerous other forms of marketing literature. With an expanding product portfolio to include wireless technology, Courtney Thorne also wanted their digital presence to reflect their technological expertise. CuCo would deliver a new on brand, fully-responsive website powered by CMS platform WordPress, to form part of the raft of comprehensive new resources available to customers.