Following a series of brand workshops, CuCo would develop a completely fresh brand approach for Courtney Thorne, one staff would embrace and feel passionate about, whilst ensuring competitors would take note and see them as a serious threat within the sector. The brand would be rolled out across sales brochures, case study materials, proposition sheets, stationery and numerous other forms of marketing literature.

With an expanding product portfolio, including wireless technology, Courtney Thorne wanted its digital presence to reflect its technological expertise. CuCo would deliver a new on-brand, a fully-responsive bespoke website powered by CMS platform WordPress, to form part of the raft of comprehensive new resources available to customers.

Competitors have taken note and even directly acknowledged the success of the branding execution, raising Courtney Thorne’s profile.