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Bridport Arts Centre
Our creative marketing agency implemented a re-brand project to draw immediate recognition and success to the Bridport Arts Centre. To encourage bookings and general interest in the venue, it was clear that a creative overhaul was needed.
The brand would see a dramatic transformation. CuCo worked to produce a vibrant showcase of brand architecture logos and images to portray the centre’s work and propel the brand forward.
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Learn more about the project
Creating marketing collateral across all aspects of the organisation. Instantly the recognition the brand design received was incredible! Described as a breath of fresh air. It is feedback like this that drives our creative marketing agency.
The art centre’s forty-two-page programme was identified as the venue’s major audience touch point, so it was crucial this captured the audience’s eye, which truly did.
Our designers brought a new innovative triangular look to the programme, reflecting Bridport Arts Centre’s contemporary, cutting-edge approach to the arts. We also adapted the programme flow to make it more reader-friendly by re-ordering the performance categories into date order.
The new brand design would be modern, crisp and minimalistic whilst offering an energising and distinctive feel.
Services Provided: Branding, Marketing Literature, Advertising, Graphic Design, Signage, Print Management
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Results
The re-brand drew immediate recognition and success for the art centre. Since working with CuCo Creative, Bridport Arts Centre has enjoyed extraordinary success in reaching the wider community in Dorset with their innovative, vibrant events, programmes and exhibitions. Market research suggests that Bridport Arts Centre is perceived as a vibrant place where something is always happening. Enquiries and audience bookings have both increased significantly.
CuCo Creative continue to work with the arts centre delivering all marketing collateral including the seasonal programme, posters, leaflets, venue signage and more.