As an experienced, award-winning packaging design agency, CuCo know just how important it is that packaging design not only looks good, but also delivers results.

That’s why, in this series of blogs, we would like to introduce you to some of the great and effective packaging designs we have created for our clients.

Let’s start with Pure Diet:

The organic superfoods company Pure Diet approached CuCo back in 2015 to design the packaging for their first health-food range. The brand wanted a packaging design that would inspire maximum shelf appeal, whilst also communicating the ethical values of the brand and natural, high quality ingredients used.

After extensive research into the UK organic food market, as well as the brand’s competitors, our experienced team assessed how we could best position Pure Diet within the organic health food market. Working closely with Pure Diet during the entire project to ensure best results, our talented team of designers developed a clean, minimal, yet dynamic and vibrant packaging design that clearly communicates the values and health benefits of the products. The Pure Diet bird was cleverly incorporated into the packaging, making the packaging truly unique and resulting in instant brand recognition. 

As a direct result of the colourful and vibrant packaging CuCo’s design team created for Pure Diet, the brand were approached by several big-name stockists. The bold and truly unique design clearly makes the products stand out on the shelves and against competitors.

Furthermore, the design is flexible enough to ensure that it can be adapted to new products as the range expands. A great, clever and effective design by CuCo’s talented packaging experts.

If you’re looking for a fresh, new and creative packaging design that perfectly portrays your brand values and delivers results, contact our experts are here to help! Get in touch today.