When launching a new creative campaign for a client, we know how important it is they see clear and measurable ROIs. At execution stage the marketing team at CuCo will always consider which mediums will be most effective in getting their messages out there, taking into account factors such as business objectives, direct competitor activity and industry trends.

Last year CuCo delivered an outdoor advertising offshoot to a campaign for Lakes Aquarium in the form of a bus wrap and the results were so successful that were asked to do the same this year with our new creative!

The Cumbria-based tourist attraction is part of the Parques Reunidos group, the second largest operator of leisure parks in Europe – with over 71 parks. The team here at CuCo have been responsible for developing a number of highly creative concepts for our client Lakes Aquarium over the years.

2013 saw a splash-led creative embracing the many different species from the lakes.

2014 saw a fresh new look to the bus wrap expanded from CuCo’s new creative for the year, focusing on Lake Windermere, to the edge of which the aquarium lies.

Check out our creatives in execution across a double decker buses below…

2013

2014

Fingers crossed the bus wrap design for 2014 increases the visibility of Lakes Aquarium further and both the local and tourist footfall continues to grow year on year.