The Brief

Mazda is a Japanese automaker renowned for producing cars with dynamic driving performance. Mazda first approached CuCo whilst on the hunt for an agency to design and manage the press and digital advertising for their flagship and largest UK dealership. We have now been working alongside Mazda for over eight years as the automotive company’s preferred advertising agency across Dorset, Hampshire and Wiltshire. Our ongoing brief is to promote Mazda as a brand, to shout about their superb customer service and support new product and service launches.

The Solution

CuCo design all print and press B2C advertising for Mazda’s local franchise and have worked on numerous direct mail campaigns for the automotive company. CuCo also design and manage all web banners and HTML emails, sent out to their database on a regular basis. Our integrated adverts make Mazda stand out over competitor brands, launch new cars into the market and provide the right of information to increase enquiries year-round.

Results

Our relationship with Mazda is going from strength to strength after fifteen years of working together. Through Mazda’s recommendation, CuCo have also been asked to do work for Honda, Suzuki and Mitsubishi regional dealerships.


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Written by

Claudia Pharoah

Date

25.07.16

Claudia Pharoah

Claudia Pharoah

Claudia is CuCo's Head of Marketing & Communications, and has headed up our Marketing Team for the past 6 years. Her industry experience spans both agency and client side and she has worked at several top Dorset advertising agencies throughout her career. She also has a BSc degree in Psychology from a Top 10 University. Her main responsibilities lie in short and long-marketing consultation with our clients, ensuring brand consideration and purchase. Claudia works on several of CuCo’s top accounts across disciplines including content writing, blogs, Facebook advertising, email marketing, SEO and more. Enthusiastic yet focused, Claudia ensures everyone leaves the studio with a smile.

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