ON! Juniper is a fun and innovative lifestyle brand that produce award-winning, organic bath and body products for girls aged 5-15.
The brand first approached CuCo in December last year to help establish a market strategy for the brand, as well as to design the brand’s packaging.
Following a successful re-brand, ON! Juniper was in need of a new website that would better communicate the brand values and products and match the all-new brand identity. The old site simply wasn’t communicating the great and exciting offering of the brand and didn’t align with the new branding CuCo created for the client, and therefore needed a complete overhaul.
As digital experts and the trusted agency of ON! Juniper, CuCo were the obvious choice to design and build the all-new, bespoke eCommerce site for the brand.
Having designed and developed plenty of stunning websites for brands such as Kent Brushes, The Bridport Prize and Dorset Studio School, our experienced digital team were exited to take on the project.
The old site was created on the CMS platform Squarespace and wasn’t very flexible in terms of both, layout and functionality.
Therefore, CuCo recommended the design and development of the new website on WordPress, which would allow a fully bespoke site to meet the unique design and functionality requirements of the client.
As ON! Juniper offers customisable labels for many of their products, it was important that the new site would allow the user to choose their own label for each of the products, which CuCo cleverly incorporated into the new site.
Furthermore, customers are now able to review the products directly on the website – an essential part of an online store, as people are more likely to purchase a product which has already been recommended by other customers.
The colour palette has been adjusted and fun elements have been incorporated into the design – making the content on the new site easier to read and more engaging. Designed with the customer’s journey in mind, the new site clearly communicates the values and purpose of ON! Juniper and guides the user through the products.
The client is extremely happy with the new site, which has received very positive feedback since its launch earlier this week.
If you’re looking for a fresh, new website for your business, our experts are here to help! Get in touch today.