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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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How to execute a successful brand extension strategy – Marmite Peanut Butter

Brand extensions are one of the most tricky areas of brand strategy.

They can make or break your brand.

If done well, brand extensions have the potential to improve brand equity and strengthen consumer loyalty (think Virgin).

However, a poorly executed brand extension can lead to brand dilution and damage your brand’s promise.

Unfortunately, there are numerous notable cases of historical brand extension failures: from Colgate’s extension into ready meals, to Harley Davidson’s extension into aftershave and perfumes.

However, FMCG brand Marmite’s latest brand extension is shaping up to be one of this year’s success stories.

This week, the 150-year old heritage brand launched its boldest brand extension yet: Marmite Peanut Butter.

marmite peanut butter reveal banner

The brand boldly claims that the new product is exactly what the nation has been waiting for.

“The British public asked, and we listened”, says Marmite’s Brand Manager Camilla Williamson.

Indeed, the demand for nut butters in the UK is higher than ever – with no signs of slowing down.

By expanding into the popular nut butter market, Marmite is securing its place as market leader in the spread category – a clever and tactical move.

The iconic Marmite branding has been applied to the all-new product labelling – allowing instant brand recognition, whilst also mimicking the look of a classic peanut butter jar. And at £2.50 for a 225g jar, this exciting new spread is a similar price to the original Marmite.

marmite peanut butter jar

Marmite states that 60% of its consumers would buy Marmite Peanut butter in addition to the original marmite spread, meaning the new extension won’t cannibalise the core product. 

Clearly, the team behind the Marmite brand has conducted extensive market research prior to the extension and has developed a very well thought-through and clever way of growing their market share in the spread category.

Love it or hate it – the Marmite Peanut Butter is a great example of a well-executed brand extension strategy.

If you need any help with your branding or a brand extension strategy, contact CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to help!

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