How CuCo Creative incorporate email newsletters in your digital strategy
Going into 2024, CuCo Creative and Hayden Hill's collaboration continues to come on leaps and bounds. With last year focusing on developing the brand design, we are continuously working on helping to drive greater brand recognition and sales for the year ahead!
One of the key projects that significantly stands out to drive these goals is ensuring the brand’s digital marketing works as an effective sales channel. One example of our creative digital marketing work for Hayden Hill is their email newsletters.
Our digital marketing agency revisited the original email newsletter design in our Bournemouth studio and revamped the style, applying the new Hayden Hill brand look. The redesign was made simple using the catalogue of images gathered from the numerous photoshoots we art directed in 2023. We used the latest imagery to showcase the beautiful products and help visually display the brand’s story. But of course, with digital marketing and email newsletters, although we focused on making the overall look ‘on brand’, the key is sometimes in the design. Our creatives took careful consideration of how the flow of content would be applied. By ensuring the user experience is perfect, with the inclusion of calls to action and personal messages, we can actively encourage the audience to click through content and, even better, make a sale. This email newsletter will coincide with our upcoming projects with Hayden Hill in 2024, like their new website redesign, coming later this year. But in the meantime, it can also synergise with its online presence on its Amazon A+ subscription content, making it fully transparent across all digital platforms.
CuCo deems email newsletters to be a good asset for your digital marketing portfolio because of their ability to directly target your stakeholders in a more focused and engaging form of content. Not only does their purpose achieve great brand recognition, but they also open doors for potential consumers to better understand and know your brand. This way, it can help to sell your products for more than just their functionality. So, if your company has an e-commerce platform, CuCo Creative can help you leverage your digital marketing presence by designing a creative email newsletter and synergising it with your existing brand.
CuCo Creative have always been big on going digital as long as it’s done correctly. So, whilst we’re great at creating effective and creative email newsletter campaigns, it’s definitely not our only speciality. Our digital marketing agency provides a variety of services for our clients, like bespoke or themed web designs, digital audits, digital strategy, SEO strategy and more! So, if your brand needs help elevating your digital presence, our London and Bournemouth digital marketing agency is here to help! Don’t hesitate to get in contact.
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