Every year, CuCo develop fresh Black Friday campaigns for our e-commerce clients – including our long-term brush client, Kent Brushes.
The British heritage brand Kent Brushes have been renowned for their brush-making excellence since 1777. CuCo has been working with Kent Brushes for several years now and have successfully helped transition the brand into the digital world and still continue to manage all aspects of Kent’s digital marketing strategy today.
For Black Friday 2018, Kent offered customers an amazing discount of 33% across all products – and once again, CuCo were asked to develop and promote the Black Friday Campaign for the prestigious brush brand.
A bright, colourful creative style was developed to make the campaign truly stand out amongst the significant noise, which was executed across various Kent Brushes digital channels, including the website, email marketing and the brand’s social media channels throughout Black Friday and Cyber Monday Weekend.
Our talented Marketing Team were responsible for promoting the amazing Black Friday deals through both organic and paid Facebook ads.
CuCo have created extremely successful Black Friday Campaigns for Kent Brushes in the past, which achieved record figures each year – and this year was no exception: With a significantly lower Facebook advertising budget than in previous years, CuCo still managed to increase revenue by 35% on Black Friday alone compared to previous years.
Furthermore, the campaign has seen a 16% increase in products purchased, as well as a 23% order increase compared to 2017.
Once again, CuCo created an outstanding campaign for Kent Brushes, that, amazingly, managed to beat last years record sales!