Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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CuCo deliver internal communications branding and strategy for P&G

With a portfolio that includes brand names like Fairy, Pampers, Always and Max Factor, CuCo were incredibly excited when FMCG giant P&G chose our agency to work on a special creative internal communications project for their Bournemouth site.

The brief was to develop a new vision for the internal brand shared between the four departments operating at the site. Whilst the Bournemouth team was small enough to give the site a family-feel, it was a diverse and complex network where the four divisions were disparate and as a result, often uncommunicative. Our challenge was to pull the divisions together and create a refreshed, community-feel to the internal working environment, where staff were proud to be a part of P&G Bournemouth.

Working alongside the HR Manager, CuCo completely rebranded P&G Bournemouth’s internal comms, starting with establishing key ‘ingredient words’, accompanied by photography from a shoot directed by our Creative Director. We extended our creativeness further to create a Battle Cry for the brand. The chosen cry was ‘Bournemouth Delivers’, and both the Battle Cry and ingredient words were created to represent the uniqueness of Bournemouth’s site as well as the wider identity and core values of P&G. The main purpose of the battle cry was to allow staff to feel proud to be part of the Bournemouth site. After establishing the ingredient words, battle cry and accompanying imagery, CuCo were able to construct the brand identity by combining these core elements. We felt passionate about staff participation throughout the development process, enabling them to feel part of the brand’s evolution from start to finish, and many of them acted were the models for the day-long photoshoot.

 

The brand look was created by focusing on each department individually, and then integrating the combination of their colours and designs into one overall identity. CuCo designed posters, window displays, banners, signs and a wall graphic to run through the entire office as part of our branding strategy. Part of the reasoning behind our branding was to ensure the staff were division-aware and knowledgeable about day-to-day activity across their site and the end result saw the brand translated into an internal way-finding system.

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Our work for P&G proved to be an overwhelming success, improving staff morale and unity amongst the departments. With our internal communications branding and strategy, we have optimised productivity as well as positivity in the companies day-to-day operations.

Contact CuCo on 01202911959 or email hidden; JavaScript is required to discuss branding or internal communication strategies. Whether you are a HR Manager or are simply looking to improve your internal comms and unite your team, we are on hand to apply our expertise to your brief.

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