CuCo brings Creative Direction to inspire 10 Year Anniversary of PDSW
Pavilion Dance South West (PDSW) are the National Dance Development Organisation for the South. The Bournemouth-based not-for-profit organisation are dedicated to transforming communities through dance.
Like for many businesses, 2020 hasn’t been the best of years, for obvious reasons, yet for PDSW the timing was even more unfortunate as it would fall on their 10 year anniversary.
However, PDSW have been more determined than ever to continue to motivate people to get up and dance as well as celebrate their 10 year anniversary and thus appointed CuCo to help achieve this.
Working closely with the client, it was identified that there was a general lack of awareness about how accessible PDSW really is. Even though PDSW is located in the heart of Bournemouth town centre, many people aren’t aware of this.
CuCo created a marketing campaign that focuses on ten everyday people who love to dance, are inspired by PDSW and regularly use their dance studios. The campaign called ‘A PDSW Story’ includes the creation of video content for use on the website and on social channels, that offers the ability to link into Google Maps to showcase to the audience where PDSW is in relation to their current location. Postcards were also designed within the campaign along with email newsletters, all sent out to their database.
PDSW are extremely happy with the result of the project and are excited to promote their location and their 10 year anniversary through the new, fully integrated campaign.
If you’re looking a creative agency to help achieve your marketing goals in 2021, our brading experts are here to help! Get in touch today – We’d love to help!
Alisa is CuCo’s Marketing and Communications Assistant. She moved to Bournemouth from Germany in 2014 to study for her BA in Marketing Communications at Bournemouth University, for which is she is on track for a first. Alisa is accredited by the CIM and has a wide understanding of marketing principles, including branding and brand management, digital communications, consumer insights and campaign development. Alisa thrives in fast-paced environments, and has experience working in the photography, radio and hospitality industries. Alisa enjoys cooking, going for long walks and on the weekend’s you’ll find her at the beach with a beer and her dogs Chilli and Pepper.
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