Pavilion Dance South West (PDSW) are the official National Dance Development Organisation for the South West of England and CuCo are extremely proud to have been their chosen creative agency for a number of years now.
PDSW experience a fantastic level of interest in their spectrum of classes, performances and exhibitions, and our creative designs have certainly allowed their sparkling array of year-round events to stand out amongst the competition!
Most recently, CuCo gave the PDSW Season Brochure a fresh update to ensure their continued commitment to accessibility standards. Whilst our client was delighted at how instantly recognisable our brand design has made PDSW, they felt the tall font used throughout the existing design was, at times, difficult to read from an accessibility point of view. It was very condensed, and the title bubbles were taking up a lot of space that could be better utilised with performance imagery. We also identified that the tabs were using up a lot of the space on each page.
We agreed that the Autumn 2017 season brochure would be even more visually-led, opening up the space and giving the key focus points of the performance visuals more space to breathe, and CuCo’s Creative Designers set to work updating the brochure design as such.
We minimalised the styling – and removed the bubble style visuals. We also replaced the original font with a heavier weight font, allowing us to make the titles a lot smaller and easier to read. Lastly, we re-styled the presentation format of the time, date, and ticket price of events and performances, making these clearer at a glance.
These updates allow the striking performance visuals to be the main focal point for attention, and we think you’ll agree, they look pretty impressive!
Before & After