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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Campaign Focus – Nike Nothing Beats a Londoner

Nike were faced with a challenge. The ‘real kids’ of London felt the brand had lost touch with them and that it didn’t talk to them in their own language anymore. Nike turned to their long-term ad agency, Wieden+Kennedy, for help.

Cue the release of Nike’s ‘Nothing Beats a Londoner’ advert. The three-minute film that launched earlier this month. An incredible 258 real-life young Londoners appear in the film.

If you missed the advert, you can watch it below:

Shot on 16mm film instead of digital, the ad is able to capture the texture of the city. It’s dynamic, uplifting, exciting, heartwarming and even funny in places.

Londoners are fiercely competitive and young Londoners shape sport and culture in the metropolis around them.

In a totally innovative approach to launching an ad campaign – each athlete was given their own short ‘scene’ as a standalone piece of content which they posted on Instagram, linking to the next competitor.

Soon after, the full version was released, starring famous faces from Mo Farah to Skepta. For Nike- clearly nothing is ever too much.

It takes risks. It’s gritty. It makes the Nike brand feel progressive. And we love that.

Nike’s advert topped YouTube’s trending chart within hours of being released and racked up more than 2.9 million views in a week. Impressive stuff right? The ad has received national press coverage and was even tweeted by Sadiq Khan, aka the Mayor of London!

It’s incredible to see the dedication of these young athletes, who showcase their own individual talents in sport, and their personal endurance in achieving their dream of becoming a professional athlete.

Wieden & Kennedy’s Creative Directors said: “Despite the star cameos, the creative flips the traditional models, it holds kids up as the inspiration for all – championing them, their spirit and incredible athlete mindset.”

Shot in 12 different locations, the ad has helped the Borough’s of London to come together by creating a sense of unity across the city. It also shine’s a spotlight on the vibrant youth culture and exciting sports community within our capital city, – with Nike at the heart of course.

You couldn’t ask for more from an advert – could you?

Comment below and tell us what you like (or hate) about the advert!

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