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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Branding For Non-Profit Social Enterprise, Harmoney

Harmoney are a non-profit social enterprise who provide clear financial help to those with money problems.

CuCo were approached by Harmoney earlier this year during their search for an agency to develop a brand identity, strapline and mission statement for their business.

Our creative team took the time to truly understand Harmoney as a business, and learn their brand values and beliefs. Harmoney is underpinned by the core values of integrity, positivity and balance. They offer practical financial advice and guidance tailored to the unique needs of each individual client.

Harmoney are passionate. They are hopeful and future-positive and are inspired to help people manage their money in a balanced way. They are responsive. They react quickly and positively, they are always open-minded, always listening, and always learning. And they are straightforward. They are conscientious and fair, they strive for simplicity and clarity, and to make things as easy as possible.

With this in mind, we started to look at ways in which we could incorporate these values into a brand identity logo, strapline and mission statement for the business.

As we began to design the brand logo, we first of all explored ideas which could represent the concept of ‘balance.’, designing concepts full of movement – highlighting that Harmoney is a service that is always proactive. The creative team looked into various approaches, such as incorporating curved illustrations around the word ‘Harmoney’ to create a ying/yang sense of stability.

Colourwise, we considered many different palettes which could represent Harmoney as a brand. We looked at using colour palettes which represented both the clients and Harmoney’s perspective. The colour blue for example invokes confidence, security, responsibility and trust (representing the client). Whilst the colour purple represents wisdom, passion and kindness (representing Harmoney.)

The creative journey saw the final brand identity logo design use a bespoke simple, sans serif typeface to communicate the straightforward support and guidance offered by Harmoney when people need it most. We decided on a green colour palette to signify growth, trust, positivity, health and stability. The green gradient deliberately transitions from lime to a lush forest green. This heavy transition of the gradient between the letters ‘r’ and ‘m’ draw the eye to the word ‘money,’ to ensure this part of the company name stands out. An extended tail on the ‘y’ highlights the journey clients will go on with the company, the fact that the company go the extra mile for all clients and the fact that the end result of using Harmoney is a sense of clarity and long-term happiness and stability.

 

 

The strapline ‘finding balance with your money’ has been positioned strategically within the logo – located between the left of the ‘h’ and right of the ‘e’. It focuses on the idea that Harmoney (harmony) is achieved through a state of balance, but the word ‘balance’ is also associated with ones savings/financial repository. This strapline is calming and clearly highlights that not only will Harmoney’s service bring financial stability to people’s daily lives, but also implies that Harmoney will help the client to find sources of capital.

 

Branding and stationery design

 

The final process in branding Harmoney was to introduce a mission statement. This was delivered ensuring it gives a clear understanding of what Harmoney offer their clients, whilst also demonstrating their knowledge and understanding of the current UK financial climate. It represents Harmoney as a passionate, trustworthy and knowledgeable service, providing existing and potential clients with the confidence that Harmoney can provide them with a truly personalised, customer-centric service that will guide them down the right financial path for life.

 

Brand design and mission statement creation

 

If you’re looking for an agency to develop your brand or simply just a brand re-fresh, give CuCo a call today on 01202 911959 or drop us a line at hello@cucocreative.co.uk. We’d love to hear from you and discuss how we can help!

 

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Call us on 01202 911959 or email hello@cucocreative.co.uk