Working closely with a number of world-class Arts Centres and Organisations to drive year-round participation in their programmes, we know that the percentage of ‘digital firsts’ is growing at an alarming rate.
Whilst there is still a significant proportion of Arts venue visitors who prefer the experience of calling in or visiting a venue and buying tickets in person, the percentage of these traditional buyers is slowly shrinking.
Instead, potential attendees are looking to buy tickets online and data suggests most prefer to receive marketing promotions digitally.
As such, Arts Centres and Organisations know they need to raise their online game – and quickly! It’s vital their websites are working as effectively as possible to generate online bookings, increase donations, push memberships, obtain legacies and more. Arts Organisations must also be in a strong position to express their own story as cultural organisations online, backed up with high quality and distinctive content and rich user experience, generating maximum interest in participation and performances to prospective attendees, participants, partners and donors online.
CRM strategies have slowly trickled into the arts, including basket offers, customer recommendations and loyalty schemes, but these isolated mechanisms do not form a customer relationship management strategy in their own right.
Cue Spektrix – the market leader in back office and digital ticketing systems. Spektrix are transforming the way Arts Organisations sell tickets and manage their audience relationships. The clever people at Spektrix have dragged the ticketing, marketing and fundraising of Arts Centres in the digital age.
Spektrix gives Arts Centres a single database across the whole organisation that begins with box office data. It allows Marketing Managers to make data-driven, customer-centric decisions that ultimately generate increased online bookings, drive donations and push membership schemes.