It’s no secret that we are a sustainable creative agency. We create marketing, branding, digital, design, and packaging design solutions for our clients in the greenest way possible.

Our packaging design agency actively creates eco-friendly packaging design. Selecting ethical partners with sustainable criteria and using print partners that are FSC accredited and use biodegradable inks, all reinforced with state-of-the-art eco-friendly print technology. 

There is no exception to CuCo Creative’s sustainable principles for our clients either. Our team of skilled designers work consciously to make eco-friendly marketing at the heart of everything we do. 

It’s your duty as a brand 

The World is close to an irreversible climate breakdown. It’s predicted that climate change could force 1.2 billion people to move by 2050 through “barely liveable” hot zones, coastal erosion, and rising sea levels. Rising sea levels could sink several countries and cities, including Bangkok, Shanghai, and New Orleans, with countries like Samoa and Fiji at risk of completely sinking.

That’s to name a few countries and cities that could be dramatically affected by climate change. It’s even predicted that large parts of London could be underwater by 2100. 

No country is safe from climate change and its adverse effects. That’s why it’s so crucial for your brand to make sustainable choices with your packaging design.

It may seem small, but plastic production, use, and disposal contribute to about 1.8 billion tonnes of carbon emissions annually, with plastic packaging making up 70% of UK plastic waste. 

Changing your packaging design materials to a sustainable option, such as easily recyclable cardboard or glass, is much more eco-friendly than plastic packaging. 

Cardboard and paper only have 0.94kg of carbon emissions per 1kg of packaging, compared to plastic having 3.5kg of carbon emissions per 1kg of packaging. 

Your customers want it

74% of customers are willing to pay more for sustainable packaging design. The creatives at our design agency aren’t the only ones worried about climate change. Your customers are too! 

Nearly 1/2 of customers avoid what is termed as “harmful” packaging, which means that you could be losing potential customers by not having an eco-friendly packaging design. 

 With that in mind, going sustainable with your packaging choices is a no-brainer! 

It’s the first thing your customers see

Maybe judging everything by looks alone is wrong, but we’ll allow it in this circumstance. 

Your packaging design is the first thing your customer or potential customers will see about you and your brand. 

For example, suppose you’re selling a natural product and claim you practice sustainable manufacturing. In that case, it doesn’t look good to customers or potential customers to package it in plastic that isn’t easily recycled or compostable. It would seem hypocritical or even come across like greenwashing.

Environmentally friendly packaging design has come leaps and bounds in recent years. There are various compostable or easily recyclable materials you can now use within packaging design that won’t compromise previous non-eco-friendly packaging’s uses. Instead of un-environmentally friendly packing peanuts, usually made from polystyrene, you can use biodegradable water-dissolvable packing peanuts made from wheat and cornstarch. 

Or even mycelium, which we used within Wild England’s packaging design as a sustainable bathroom storage solution instead of non-eco-friendly plastic. Mycelium is compostable, water resistant, and made from mushrooms. 

Those are just a few examples of eco-friendly packaging solutions you may have thought there was no other alternative. The fact is, there’s an eco-friendly alternative for nearly every packaging need at every step of the packaging design process. 

Being a packaging design agency ourselves, we’ve created sustainable packaging design for multiple eco-friendly brands like Wild England, Scrummi, and Dorset Sea Salt Co

We not only emphasise sustainability in packaging but also emphasise design. 

The look of the packaging design for the product you might buy is important. The ideal packaging design depends on your branding. For Scrummi, an eco-friendly haircare brand, we designed a bright and fun packaging design in sustainable cardboard packaging sleeve because they had a fun tone of voice and wanted their product to be seen as playful but not lose their eco-friendly identity. 

Whatever your branding is and how you want to be seen through your packaging design, our agency can create it from branding to the design process in the most sustainable way possible.

Let’s create sustainable packaging design

You know why you need sustainable packaging design, but now you’ll need help from a team of dedicated creatives who can bring your design ideas to life. 

At CuCo Creatives, we’ve had countless experiences creating branding and packaging designs for hundreds of satisfied clients. On top of the fantastic packaging design you’ll love, we plant 30 trees for every client win, and in 29 months, we’ve planted over 1.1k trees!

Reach out to us, and we’ll work with you to create your eco-friendly branding and packaging design and make something you love without a negative carbon footprint.