Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

we are social

| Google+ | | Pinterest | LinkedIn | Instagram

Why Blog?

eco notepad iStock_000018046348Large

Blogging is brilliant for two reasons.

A) Aids in increasing your SEO (please see blog post on SEO) and visibility B) Gives you an opportunity to discuss what is going on within your industry in more depth. You aren’t limited to word count even though the unspoken rule is people switch off after 700 words.

The best way to think of a blog is to visualise it like a short story about any topic. The best blogs have a start, a middle, an end and/or have informed you of something. They all have a catchy subject header and the ending often works best with a call to action such as ‘get in contact for more information’. Personally, we don’t always do this as we write blogs more to inform our current and potential clients of any marketing concepts out in the big agency world or to shout about any news that might be of interest. Also, we often use our blog to give a better idea of what we are like as an agency because when you hire a design agency it is important to think you can get on with them.

Some companies simply use blogs to keep content on the website fresh, hence you can simply see a tag line and then a really short message followed by a picture. We sometimes do this. Especially if a clever photo speaks for itself.

Blogging is also an opportunity to guide people to your website if utilised in direct marketing such as emails sent to your database. You can simply give it a clever header according to the content within the blog piece. You can then write a short note explaining what made you write about the topic and then direct them with a link to your blog. This can also be done on Facebook, Twitter, LinkedIn etc.

When utilising blogs to their full potential you run a list of SEO words that are either very popular for your industry and you wish to be found under or words you want to rank higher with. You then get these within your blogs. Why? Well, by using the word (not excessively) google will recognise that your site mentions this word and hence could aid in getting you higher in a generic google search. Obviously this is only one of many other factors that enable sites to appear higher but this particular way is free and every little helps.

It is worth mentioning though that google is clever enough to know that if you mention the word far too many times or not in a suitable context, it brands you as spam. So be clever how you use the words. Stick to 5-10, of the chosen word as too many words will dilute the most important words.

Pros:

Increases activity on your website hence google trusts it is a used site. Enables you to inform your clients, customers and potentials of anything you want. No real word limit. You can have several people within the company write blogs hence potentially reaching a wider audience as we all have different views and hobbies.

Cons:

Time consuming. If you drop off the radar with your blogs and don’t blog at least once a month then people looking at your website will assume the website is not monitored.

We think blogs are great. We try to blog all sorts of information. Fun, serious and informative. We feel that blogs give us another set of lungs and enable us to talk to the whole of the interweb or enable us to share our thoughts that other wise would simply be stuck between the studio walls or could be over heard in the pub on a Friday afternoon. The plus, it aids in our SEO. Definitely time well spent!

More News

looking for some creative inspiration?

Call us on 01202 911959 or email hello@cucocreative.co.uk