Product packaging has never had so much pressure on it to be more than just a protective box. Due to this latest unboxing trend, a product’s packaging must carry far more value than just being protective. Instead, the more eccentric and detailed the designs are, the better!

What is an unboxing experience in packaging design?

The unboxing experience trend is a social media phenomenon with a purpose that captivates audiences worldwide, just from the pure excitement of opening a package and revealing its contents. Its satisfying nature originated from YouTube, following the earlier trend of product reviews, and YouTubers snapped up at the content idea. While that blew up on YouTube, the concept quickly migrated across to influencers on social media platforms like Instagram and TikTok and is now a media piece indulged by consumers worldwide every day. 

While the common phrase might be any PR is good PR, now, with the rise of unboxing trends, you’ll find every brand pressuring their marketing and packaging design agencies, like us, to compete to create the most elaborate and innovative box design possible!  

So why does it work?

Due to the rise of the digital age and influencers’ influence, consumers are more impressionable than ever. So when the likes of Molly-Mae opens her latest PR packages and chooses to document them to the world, any hint of appeal from the satisfaction of opening the box OR from the visual design would be enough to sell it to your audience. Consumers no longer look for just the perfect product when shopping. Nowadays, consumers look for the experience that comes with the purchase. Seeking the unboxing experience as an added benefit in a purchase means the consumers feel they get more value for money and are happier with their purchases. Hence, the incredible pressure to make your brand’s unboxing as satisfyingly appealing as possible! 

As well as this, of course, is the fact that the more noticeably innovative your box is, whether that’s in the design element or the unboxing sequence, the more memorable it will be for consumers. So your brand will benefit from brand loyalty if it can draw that much attractive quality. So note, the packaging which maxes out satisfaction to the fullest, will be the best.

What does it mean for the packaging design agencies?

So what does this mean for packaging design agencies other than a great deal of pleasure when creating a beautiful piece of packaging? A key tip our design team has found when tackling box designs at CuCo Creative is the importance of creating anticipation. By using anything from high-quality materials, customised designs, and our personal favourite, eco-friendly packaging, you can boost the element of excitement. 

In the last few months, we have had a lot of exciting packaging design projects on our hands, and whilst we can’t give away all of our secrets, we must say that prototyping has been our best friend. It involves a lot of trial and error to hit the nail on the head with this unboxing trend. Don’t be scared to push the boundaries with your designs, as finding the best method to represent your or your client’s brand uniquely is imperative.

Overall, CuCo Creative believes the unboxing experience can make your brand stand out and drive customer loyalty. It’s definitely a trend which is CuCo-approved, and our designers have had great fun jumping on board with it. While this is just a mere introduction to the unboxing experience and the opportunities it holds, we certainly have many more of our own examples to boast about soon, so keep your eyes peeled! 

As always, if you’re a brand looking to brighten your packaging with innovation, our sustainable packaging design agencies in London and Bournemouth are always happy to help. We are here to bring your ideas to life, so don’t hesitate to contact us!