Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

we are social

| Google+ | | Pinterest | LinkedIn | Instagram

..

What Is Dark Social?

Ever found a really interesting article and wanted to share it with someone, so you copied and sent the link via email or WhatsApp? Then congratulations, you have engaged in dark social!

Dark social traffic is difficult to track

The term dark social refers to traffic from private social channels, such as emails and messenger apps. Because the traffic comes form private platforms, which don’t have a tracking code, analytic platforms are unable to track the origin of the traffic, and therefore often classify it as direct traffic instead.

This is problematic, as without knowing where the traffic comes from, it is hard for companies to track the success of their marketing efforts.

So how can you measure traffic from dark social?

Unfortunately, there’s no way to track 100% of your dark social traffic. However, CuCo’s experienced digital team have summarised some steps to help you narrow things down. Here’s their top tips for tracking dark social traffic:

#1 Google Analytics

As great as Google Analytics is, you won’t be able to log into your analytics and find a section named ‘dark social traffic’ (at least not yet). However, there is a way to at least narrow down  where the traffic comes from:

As mentioned earlier, dark social traffic is often labelled as ‘Direct Traffic’ by analytic tools. Therefore, go to Audience > Overview and click on the ‘Add Segment’ option. From the list of segments, select ‘Direct Traffic’ and click apply. To narrow it down even more, go to Behaviour > Site Content. The result will be a list of all pages that have been accessed via direct traffic. Finally, filter our all pages that are easy enough to be typed into the search bar manually, such as /about us, /blog, /contact by using the ‘advanced’ filter.

Once applied, you will be left with a list of long, hard-to-remember URLs, which carry no referral data with them. These are likely to be your dark social traffic!

#2 Use Dark Social Analytic Tools

If you find creating segments on Google Analytics too complicated, or you just want to quickly see how much dark social traffic you may have, using a dark social calculator such as GetSocial might be a good tool for you. The calculator pulls data directly from your Google Analytics account and estimates a percentage of how much dark social traffic you may have.

#3 Include tracking codes and share buttons on your site

If people are going to share your content through private social channels anyway, why not make it easier for them, whilst also increasing your ability to track it at the same time?

That’s the idea behind share buttons! It creates a smoother process for people to share your content, which enhances the user experience, but also enables you tracking code to the link so that you can see where the traffic comes from! A win-win situation! Great sharing tools include ShareThis and Po.st.

Need some help understanding your website analytics or dark social traffic? Get in touch with CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to help!

More News
  • + extra post details
  • + Comments | This has no comments
  • + Filter | Search

looking for some creative inspiration?

Call us on 01202 911959 or email hello@cucocreative.co.uk