When it comes to thinking about a company’s branding, often the elements that most readily come to mind are a brand’s logo and their overall visual identity. However, there are other parts besides the ‘brand look’ that are important in brand communication, including the mission statement, brand values and the tone of voice.
But what exactly is the brand tone of voice and why is it important?
Imagine your logo didn’t appear with your content. How would your audience know that it’s you?
That’s exactly what your brand tone of voice is for.
The tone of voice is essentially the ‘personality’ of your brand and how you communicate with your customers. It governs what you say and how you say it – the content and style of communication, in any setting and on any channel – consistently.
The tone of voice is important for many reasons. It creates a consistent brand image, enhances your customer’s experience, encourages interaction and ‘humanises’ your brand.
So how to you find the perfect tone of voice for your brand?
A first step is to imagine that your brand is a person. What personality traits would it have depending on your values and mission? Would it be fun or serious? Modern or traditional? Personal or corporate?
Once you’ve clearly outlined your brand’s personality traits, it’s time to develop the tone of voice, then use this to communicate consistently. Et voilà, that’s your brand tone of voice!
At CuCo, we have worked with a variety of clients on their brand development, including logo, visual identity, mission statement and tone of voice.
So, if you need any help with your branding, including your tone of voice, our branding experts are here to help! Get in touch today.