Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!


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What Is A Brand Tone Of Voice?

When it comes to thinking about a company’s branding, often the elements that most readily come to mind are a brand’s logo and their overall visual identity. However, there are other parts besides the ‘brand look’ that are important in brand communication, including the mission statement, brand values and the tone of voice.

But what exactly is the brand tone of voice and why is it important?

Imagine your logo didn’t appear with your content. How would your audience know that it’s you?

That’s exactly what your brand tone of voice is for.

The tone of voice is essentially the ‘personality’ of your brand and how you communicate with your customers. It governs what you say and how you say it – the content and style of communication, in any setting and on any channel – consistently.

The tone of voice is important for many reasons. It creates a consistent brand image, enhances your customer’s experience, encourages interaction and ‘humanises’ your brand.

So how to you find the perfect tone of voice for your brand?

A first step is to imagine that your brand is a person. What personality traits would it have depending on your values and mission? Would it be fun or serious? Modern or traditional? Personal or corporate? 

brand personality traits

Once you’ve clearly outlined your brand’s personality traits, it’s time to develop the tone of voice, then use this to communicate consistently. Et voilà, that’s your brand tone of voice!

At CuCo, we have worked with a variety of clients on their brand development, including logo, visual identity, mission statement and tone of voice.

So, if you need any help with your branding, including your tone of voice, why not contact us today on 01202 911959 or email – we’d love to help!

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