Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Use Google Analytics to track your sales

In this guide we will be looking into how you can use Google Analytics’ “goal” feature to monitor customers who have actually made a purchase on your website.

You can use goals to monitor customers that take certain, specific, steps on your website. This is particularly useful because you can track the number of visitors that actually complete a purchase on your website by specifying which customers have both gone to your “Checkout” page and then also to your “Thank you” page. You could then go on to compare that data to the number of visitors to your site to see what percentage of your website’s visitors actually buy something.

To set up your Google Analytics account to track sales made on your Create website, please follow the steps below:

  1. Log in to your Google Analytics account.
  2. Click “Admin” from the top menu bar.
  3. In the “Account” Column, select the website you wish to track sales (if you have more than one in your account).
  4. In the “View” column, select “Goals”
  5. Click “+New Goals” from this page
  6. Choose a template from the options available. “Checkout Complete” will allow you to track sales. (Alternatively you can create a “Custom” goal).
  7. Give the “Goal Description” a name relevant to what you are tracking within the Goal.
  8. Choose the Goal “Type” as “Destination” and select “Next Step”.
  9. In the “Destination” Field enter “ourshop_thanks.html” and set the drop down to the left as “regular expression”.
  10. Next you will want to include visiting your basket page as a step here. So scroll down to the “Funnel” section and toggle this to “On”.
  11. In the “Step 1” URL field type exactly: “shop/checkout_process.php”.
  12. Then in the “Name” field write “Checkout”.
  13. Toggle the “Required” option to “Yes” and click “Save”.

Example setup of your goal page in Google Analytics.

Your goal is now set up! Please allow at least 24 hours for results to start filtering in from your Website.

You can start viewing your results (as they come in) by following these steps:

1. Click “Reporting” on the top menu bar.
2. Click “Conversions” on the left-hand menu.
3. Click “Goals” from the options that drop down.
4. Click “Overview”.
5. Here you can specify which goal you wish to see data on by choosing your goal from the “Goal Option” drop-down menu.

Also, don’t forget you can set up a “dashboard” on your Google Analytics account to show certain data side by side. You can use this to compare your website’s visits to your goal completions (so you can see the number of people visiting your website compared to the number of people who buy something).

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Call us on 01202 911959 or email hello@cucocreative.co.uk