Have you experienced any changes in your website rankings over the past 3 months?
If so, this might be why.
On the 1st of August (way too early for Halloween!) something scary happened: Google rolled out a brand new algorithm update.
This latest update has been nicknamed the ‘Medic Update’ due to the major impact it had particularly on health/medical sites, but this doesn’t mean the update didn’t affect other types of sites! Many website across all sectors were impacted (positively and negatively) by these core algorithm changes.
As digital agency, CuCo know how important it is to keep on top of Google’s algorithm updates and adjust your website accordingly.
So, what exactly did Google change in this update and what can you do if your ranking has been impacted negatively?
As with any update, Google didn’t give much away and just repeated their standard line on Twitter:
“This week we released a broad core algorithm update, as we do several times per year. […] As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our system are benefiting pages that were previously under-rewarded. […] There is no ‘fix’ for pages that may perform less well other than to remain focused on building great content. “
But what does Google mean by ‘building great content’?
Google measures the quality of web pages through its E-A-T (Expertise-Authoritativeness-Trustworthiness) system. According to experts, Google’s latest update was mainly directed to better assess page authority in terms of E-A-T.
Therefore, in order to achieve a higher ranking, your website should clearly display your E-A-T on all of your pages.
But how, may you ask.
A great start is to talk about the awards you may have won, display any industry recognition you may have received and re-evaluate your UX on your ‘About’ page.
Ensure your company experts are writing valuable content and clearly display the expert author E-A-T for each and every article and blog you publish. Each author should have their own unique bio, within which he/she essentially brag about their expertise and experience in their field, which should be listed on every article on your site.
Every change you make on your website should be focused around demonstrating your authoritativeness and expertise in your field. This will not only increase your rankings over time, but also improve your users experience and build your long-term brand equity.
Need some help with this? Contact CuCo today on 01202 911959 or email us at firstname.lastname@example.org – we’d love to help!