Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Tips on doing a successful direct mail campaign

#1 Have clear objectives
Before you start planning your direct mail campaign, make sure you have clear objectives of what you want it to achieve – are you sending information to new prospects? Or maybe offering a new product/service to existing customers etc.

#2 Always include a letter
This might be an obvious point but if you send out a direct mail pack without a letter it is more likely to be seen as junk mail and look less targeted – unless you are sending out a self-mailer.

#3 Use incentives
If used wisely, incentives can really work within a direct mail campaign. Just make sure you are offering something which you can afford and don’t cheapen your produce/service with too many incentives.

#4 Make the copy personal
Remember when writing your copy that you are writing to another person  – make it sound personal to the recipient.

#5 Spell out the benefits
Rather than just talking about your company and your products/services, let the reader know how it can benefit them – why should they contact you, buy your product, find out more.

#6 Have a clear CTA
Whether you want someone to visit your website, call you or fill in a form to register their interest, make it clear what you want them to do and how they go about doing it. Don’t be afraid to mention the CTA a few times.

#7 Use short sentences and snappy headings which stand out
Most people don’t have time to read through lots of copy to find out what they need – so make your copy short and use clear headings which stand out and break the copy up.

#8 Use relevant pictures
If you are using images, make sure they are relevant to the copy and are of interest to the reader.

#9 Use a P.S.
Research has shown that people go straight to the bottom of a letter and read the P.S. – summarise the content in your P.S. and use a CTA within it.

#10 Use testimonials
Give your readers more reasons to buy your product/service by providing testimonials from previous and current customers.

#11 Calculate R.O.I
After going to all the trouble of producing a good DM pack, you want to find out if it’s been successful. Use a unique URL for the pack, a QR code or a source code so that you can calculate ROI after your campaign has hit.

#12 Learn from campaigns that don’t work and make changes to the next one
Try out different approaches – if one campaign doesn’t work, try something different for the next one.

#13 Be creative!
Differentiate your pack from your competitors and do something different with your direct mail piece – your pack is going to reflect your company/brand so make sure it sits with what people will see on your website.

Is your direct mail working? Contact CuCo to find out how we can produce a successful direct mail campaign for you 01202 911959.

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Call us on 01202 911959 or email hello@cucocreative.co.uk