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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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The Power of Artisan Design

Artisan packaging design has become a massive trend in recent years and is still going strong. As an experienced packaging agency, CuCo explains why artisan design is so popular and what makes a good artisan packaging design.

What is artisan design, and why is it so popular? 

The word “Artisan” by definition describes a skilled craft worker, especially one who makes things by hand. And big, upmarket brands have utilised artisan design for years to communicate the luxury of their products.

More recently, however, artisanal design cues have also been seen in smaller brands to make a statement about their products’ craftsmanship and quality. But why is that?

Artisan packaging often includes elements such as kraft paper, natural muted colours and playful illustrations and minimalist design. Thus, artisan design essentially takes us “back to the basics”.

And this aligns perfectly with consumer trends, such as the need for authenticity and simplicity.

Through artisan packaging, a brand can immediately communicate its skill, craftsmanship, and quality. Therefore, it can tap into key consumer trends and needs and differentiate itself from the competition.

Ok, so what makes a good artisan design? Let’s take a look at the Dorset Sea Salt Company.

Case Study: Dorset Sea Salt Co.

When the Dorset Sea Salt Company appointed CuCo to rebrand their business, it was important for the brand to stand out in the highly competitive salt market by focusing on the unique story and values. Dorset offers some of the purest, most mineral-rich waters in Britain, and the Jurassic Coast has a long-forgotten history of salt production, which Dorset Sea Salt Co. wanted to revive through the production of an innovative range of prestige, locally and sustainably sourced salt products.

CuCo chose a simplistic, typography-led approach to packaging design and identified a handwritten brush to be used as the brand font to communicate its craftsmanship.

 

artisan packaging design for Dorset Sea Salt Company

 

Furthermore, a beautiful soft pastel colour palette was chosen, which would make the brand stand out from other sea salt brands, who often used stereotypical deep blues in their packaging. The colour palette would also allow Dorset Sea Salt Co. to have a revenant colour for each of their infusions.

Finally, a gold finish was incorporated into the packaging to embrace the history of salt and reflect upon when sea salt was worth more than gold. Thus, this would ensure a connection to its rich past.

The result was a fresh, premium brand and, most importantly, completely unique, reflecting the Dorset lifestyle that consumers associate with the Jurassic Coastline and the exceptional quality of the products. Thus, a perfect example of artisan design.

Are you in need of an eye-catching, new packaging for your brand? Then get in touch with CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk. Our team of experience branding and packaging experts would love to help!

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