Professional, high-quality brand photography has become a key element of the branding process that should not be underestimated. As an experienced branding agency, who have created some stunning photography for brands such as Kent brushes, CuCo knows the importance of good photography and have summarised 5 key reasons why your brand needs high-quality images:
- First impression
People form a first impression in just 7 seconds – so make it count. Through high-quality, compelling imagery, you can ensure that the first impression a potential customer has of your brand is precisely what you want it to be.
- Increases Engagement
Pictures increase engagement. After all, there’s a reason why social media algorithms value images over text. With the influx of branded content online, consumers are often overwhelmed by all the messages and thus, only visually exciting, and eye-catching content can grab your audience’s attention. It is estimated that Facebook posts that include photos receive an average of 37% increase in engagement. Thus, good photography is key to any social media and online marketing strategy.
- Adds perceived value
Low-quality brand imagery is likely to reflect poorly on your brand’s perceived value and, thus, will make it harder to build trust and loyalty. After all, if your photography quality is terrible, how can your audience trust that the product’s quality or the experience won’t be the same? This is why professional, high-quality is essential to increase your brand’s perceived value and make your customers associate your brand with quality.
- Gets your message across quickly
A picture is worth a thousand words – especially when it comes to your brand. Don’t get us wrong – text is great and an important part of your branding and marketing strategy. However, it takes a lot longer to read what you’re all about than to simply see it. Thus, great brand photography is great for catching people’s attention and creating a great first impression that will encourage people to learn about your brand.
- Creates Trust
Your brand photography should reflect precisely what your brand or product is about and what your customer can expect from you. Thus, it helps build a relationship with your customer before the customer has ever seen or experienced your brand – a powerful tool that should not be underestimated.
CuCo has helped many brands, such as Kent Brushes and Scrummi, create some great and compelling brand photography. So if you need some high-quality brand photography or creative direction, our experienced branding team are here for you. Contact us on 01202 911959 or email us at firstname.lastname@example.org – Let’s get creative together.