The best marketing techniques for your brand
Some brands use the same advertising template for years, and it never gets old. A good marketing campaign will last. There are several techniques that can improve your advertising campaign, here are some of our favourites!
A great advertising campaign could last a lifetime. Nike has been using their advertising slogan “Just Do It” for decades. You’ll find the phrase in anywhere from their branding, packaging design, and advertising campaigns.
The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43% from 1988 to 1998. This slogan promoted Nike’s exposure drastically, and now Nike is one of the leading sportswear brands.
Just don’t research how the late-great co-founder of advertising agency Wieden+Kennedy, Dan Wieden, came up with Nike’s slogan…
Of course, advertising is more than a good-sounding slogan. The fundamental principles that make an advertising campaign successful are timeless, so let’s talk about why being old-school in advertising is never bad.
Advertising agencies, like ours, have been using storytelling as a critical element within campaigns since time began.
To create a brand’s advertising campaign that will stand the test of time, you must steer away from trends and instead tell a story about your brand.
Trends aren’t necessarily a bad thing to cash in on in the short term, but in the long term, sell a feeling and not a trend.
If you look at Guinness’s “made of more” campaign, Guinness documented a Japanese women’s rugby team who came together against the odds to pursue their passion for the sport.
This campaign perpetuated their advertising truth and also told a story about their brand, giving an inspiring feeling to people that viewed the advert.
Storytelling is a huge part of being an advertising agency; you have to weave a good story for a brand. Advertising isn’t just a great story; you have to make it look good.
Design is an essential tool to catch the eye of any potential customer.
The design of your brand will make your brand easy to identify; Cadbury won a 3 year battle with Nestle over the use of its “iconic” purple colour within their packaging design, arguing it was essential for their branding.
Colours and shapes within a design can tell their own stories within advertising; read more about that here.
70% of marketing agencies claim that video produces more conversations than any other content. Advertising and Marketing agencies have been using video to engage their audience due to its exceptionally efficient ability to tell a brand story.
Eco-friendly supermarket Iceland’s TV Christmas advert featured a cartoon orangutan that leaps around a little girl’s bedroom because its own home is being destroyed by the palm oil trade. This advert has over 65 million views and took Iceland from 7th to 2nd place in its talkability score among supermarket brands after they promised to stop using palm oil in their products.
Our Bournemouth-based Marketing agency works incredibly close with our video producers to create advertisements that sell your brand and create conversations.
We aren’t just a Bournemouth Marketing agency but work with clients worldwide, consistently delivering eye-catching results.
Video can be a highly engaging way to tell your brand story, like in the TV advert for Iceland, where the footage not only successfully told Iceland’s story but also boosted their ROI.
Implementing these techniques for your brand
It’s challenging to implement a marketing strategy when you aren’t a marketing agency; that’s why we’re at hand to make your advertising goals a reality.
Get in touch to let us create amazing solutions fresh from our marketing agency!
Back to blog