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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Tackling Your Christmas Comms During A Pandemic

Let’s be honest – 2020 has been a challenging year. And the end of this year isn’t going to be any easier. Christmas is considered to be a time of happiness and family reunions. Still, during a global pandemic and a national lockdown, many Marketing Managers face their biggest challenge yet: How on earth are you supposed to tackle your Christmas comms during Covid-19? 

As an award-winning marketing agency, who have created successful Christmas campaigns for brands such as Kent Brushes, CuCo have looked at the most recent Christmas ads from 2020 and summarised some key points for a Covid-proof Christmas campaign:

 

1. Be optimistic  

 TK Max Christmas Ad 2020

If there’s one thing that is needed this year, it’s optimism. Christmas 2020 is going to be tough for many people. Therefore, marketeers should focus on positivity in their campaigns to brighten up people’s mood. A great example is TK Maxx’s Christmas advert. With the message ‘Everyone deserves to feel special this year’, the retailer dressed up a goat in designer clothing. A fun, light-hearted ad that immediately puts a smile on your face.

 

2. Make it meaningful  

John Lewis Christmas Ad 2020

We get it – every business has to make money. But hard-sell techniques are a big no-no this year. Instead, brands should focus on something meaningful this Christmas. John Lewis for instance focuses on kindness and looking after each other in their 2020 Christmas ad – a very important message in the current situation. Focusing on something meaningful can help build brand awareness and brand equity and thus, ensures that your brand is at the front of people’s mind once they’re ready to spend again.

 

3. Be flexible

2020 has been an emotional rollercoaster. And with things constantly changing, sensitivity to the current situation is going to be important. This means, keeping an eye on and adapting your campaign to new government regulations or shifts in consumer behaviours/attitudes if necessary, is going to be crucial to ensure its success.

Are you in need of a last minute Christmas campaign? Our experienced team of digital experts, marketeers and designers would love to help. To chat, contact us on 01202 911959 or drop us an email to hello@cucocreative.co.uk. Let’s make your Christmas campaign 2020 one to remember!

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