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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Shining a light on iBeacons

Waitrose and Timberland are among the big, household names to have started experimenting with the new Bluetooth-powered technology called ‘iBeacons’. But what are these mysterious pieces of hardware and how exactly do they work?

iBeacons are a type of low-cost, micro-location-based technology that use Bluetooth to transmit messages or prompts directly to a smartphone or tablet. Many advertisers have expressed an interest in utilising the technology as a proximity based marketing tool.

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Image credits: Estimote

Indeed, retail outlets such as Macy’s are planning to adopt iBeacons to boost engagement with customers by providing them with product information and flash sales at the point of purchase.

Have you ever walked into a store knowing exactly what you want but not sure where to find it? iBeacons may be the answer. If the store places iBeacons around the walls and creates a map of their store, the customer (using the app) can choose what item they want and be directed to the exact location of the product, and even be offered the opportunity to buy it there and then with home delivery – all without the need for interaction with the sales staff! The retailers benefit too – gaining invaluable data about their customers’ shopping habits.

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Airports have also started to adopt the iBeacon as a way to provide notifications on gate assignments and delays delivered instantly to passengers phones, thus improving their customers’ overall experience.

So is customer service about to undergo a fundamental change? Perhaps not. Since downloading iOS8 have you wondered how and why you are receiving app suggestions in the bottom left of your phone whilst out and about in town? Here lies the main barrier to the success of iBeacon technology, customers have to voluntarily download and install a smartphone app, turn on their bluetooth and agree to location services for it to work.

However, there’s no need to worry about being suddenly bombarded with notifications. The icon appears on your screen without a noise and will disappear once you are out of the reach of the iBeacon.

We believe that whilst the introduction of iBeacon technology certainty poses challenges, if retailers can offer a candidly beneficial and contextually relevant experience to customers, we believe iBeacon technology has the potential to go mainstream over the next few years.

What do you think?

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