Let’s face it, looks aren’t everything in life. It’s what’s inside that matters – especially when it comes to your website performance! But we want it all, right? Good looks, backed up with an intellectual narrative, that captures one’s imagination.
Well, the good folk at CuCo know a thing or two about making a website look sharp whilst saying all the right things. Seduced yet? Let’s not get ahead of ourselves here. It’s what you do with it that counts, right?!? …And CuCo certainly knows what to do with it when creating an effective SEO strategy.
So how do we improve your SEO strategy, you ask? CuCo’s awesome digital team are at hand to offer an insight! Our SEO experts have developed an effective, step-by-step process that we use to help our clients meet their marketing objectives. This is how we do it:
Step 1: Research, research, research
Research is a key part of any good SEO strategy, whether it’s a new site or an existing one.
When a client approaches us to improve their site ranking, the first thing we do is offer them a full SEO audit of their website to investigate what is impacting their current Google rankings. After this comprehensive process, which includes a full analysis of the website and a competitor analysis, we can supply our client with a full report including findings and recommendations.
But the research process is not done yet. Before we can make improvements to a site, keyword research needs to be carried out. To do this, our digital experts look at your business objectives, target audiences and your brand’s offering, then pull together key phrases that would improve your ranking. These keywords will then be integrated into your site in the next step.
Step 2: Let’s get started!
Once you have a list of key phrases for your site, it’s tempting to just throw all the keywords onto your front page. Let us tell you: Don’t. Do. It. Having SEO rich copy doesn’t just mean including all your keywords, but also write something informative, compelling, and relevant. It should sound like you, not like a robot. At CuCo, we offer professional SEO copywriting services to make sure your content appeals to your potential customers and the search engine!
Of course, not all SEO optimisations are just about the copy. It’s also about having a well built and well coded site. This is why our talented digital nerds er..experts will also make technical improvements to your site to ensure optimal results.
Step 3: Let’s keep going
Phew, this has been a lot of work. But luckily, now that all optimisations are done, you can sit back, relax and enjoy the results, right? Wrong! The biggest mistake clients make when it comes to SEO is not maintaining it. Over the years, countless CuCo clients have failed to keep on top of their SEO and then are suddenly surprised when their rankings drop. SEO is an ongoing activity, meaning you need to keep on top of it to avoid falling back. This includes keeping your copy fresh, maintaining your site and updating things regularly according to the latest Google algorithm changes. Sounds too technical? Fear not, CuCo’s digital experts are here to save the day!
Interested in finding out more about our SEO process? Then contact us.