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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Meet the bank that became No1 by thinking like Starbucks

design_council

All the information you will find on this page is courtesy of the Design Council, the national strategic body for design.

When banks start opening ‘stores’ instead of ‘branches’, it’s a sure sign they are ditching 19th-century tradition for 21st-century design. And, in the process, transforming how we bank.

Umpqua Bank, a small local chain in America’s Pacific Northwest, was an unlikely pacesetter for a design-led revolution. But the Oregon company has inspired ‘me too’ rebranding throughout banking.

Founded in 1953 to provide banking to lumberjacks, Umpqua had by 1994 become a trusted, modestly successful chain of six community branches, with assets of £74.3m. When long-time president Ron Culberston retired that year, the board was unsure whether to sell up or appoint fresh blood.

Taking a risk, Umpqua appointed consultant Ray Davis as president, with the remit to introduce wholesale change to create shareholder value. To differentiate Umpqua, Davis focused on making its delivery unique. By conceptualising financial services as products, Davis asked himself: “How do you sell products well?” Answer: by being a service-driven retailer. This meant looking to the likes of Starbucks and Ritz-Carlton, not US Bank, for inspiration.

Umpqua’s vice president of creative strategies, Lani Hayward, puts it simply: “We had to give customers a reason to drive past two or three other banks to get to us.” Umpqua’s ‘store’ concept was born and put into practice in 1995 with a brand new £2.1m bank in Roseburg, a town of 20,000 people that had become the company’s home.

Working with retail consultancy, Umpqua designed a new space and customer experience. “Our store model created an open invitation for customers to browse displays, have a cup of coffee, read the papers and check their email. We evolved into a community centre as much as a bank,” says Hayward. The self-effacing slogan used to launch the store, ‘Pretty cool for a bank’, was well earned.

After three years the Roseburg store went from third to first in market share, moving over £53m of deposits.

Integrating design thinking into its business has driven Umpqua’s growth. The bank’s greatest asset is its innovative culture but, says Davis, “Without the design, it wouldn’t work.”

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