There is no-doubt that social media marketing is now here to stay – and it’s becoming the future for smaller companies as well as bigger brands, as business owners of all sizes are realising that now is the time to start investing time and money into sites such as Facebook, Twitter and LinkedIn.
But – we still have many of our clients asking…’What will my business get out of it?’, ‘We’ve got nothing to talk about on the sites’, and, ‘We know we should probably be doing it, but just don’t have the time!’ Sound familiar? Well, now is the time to get answers to these questions and to fully understand how social media works – and ultimately, to start embracing and love-ing it!
Social media marketing should no-longer be seen as a stand-alone activity which is done on an ad-hoc basis, it should be part of your overall marketing strategy; like SEO or email marketing. Build it in to your plan and ensure it is a daily activity which someone in your team is responsible for and falls in love with – or outsource it to an agency like CuCo!
Using social media for your business can give you; business exposure, a platform to communicate with your target audiences, new fans who love your brand or company, and can help to entice new customers. Which begs the question – why wouldn’t you want to use it?
Need more convincing – here are just ‘some’ useful statistics:
- Facebook has over 30 million unique users – which is 50% of the UK population and your target audience.
- 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
- 34% of marketers have generated leads using Twitter.
Jo recently did a social media healthcheck for the family theme park, Adventure Wonderland, which has since seen numbers to their Facebook site increase:
‘Jo’s advice was very useful. Following her healthcheck we have put in place many of her suggestions and our Facebook use has increased considerably already. She had good suggestions for making the time consuming process of keeping abreast of social media sites as easy and user friendly as possible. I would recommend her healthcheck to anyone as an inexpensive and quick way of maximising social media in business.’ – Lucy Lucas-Rowe, Adventure Wonderland