The internet is full of both, good and bad SEO tips, which can often be overwhelming and confusing. Do not fear! CuCo are here to guide you through the noise with a few top tips!
- A secure site
The security of your site plays a huge factor in your site ranking, which is why you should always opt for a HPPTS-site. HPPTS encrypts the information sent between the visitor and server and thus, makes your site more secure. It has been a Google Ranking factor since 2014 and without HTTPS, your site might appear with a „Not secure“ warning.
- Fast loading site
Speed matters! No one likes a website that takes forever to load, especially not Google. Speed has been affecting the ranking since 2010, but as of this year, Google also considers page experience as an important ranking factor. This means, you should ensure that your website offers a good user experience – and this includes the time it takes to load your page. To get an initial idea how your page performs, you can use Google’s Pagespeed Insights tool. Simply type in your URL to see your score, as well as some advice on how to speed up your page.
- Keyword research
Keyword research has its name for a good reason, because it really is KEY when it comes to your SEO strategy. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for. Thus, identifying popular words and phrases that people are searing for to find business like yours is crucial.
- Use of target keyword
Not only the keyword research is important, but also how you use those keywords. Your main target keyword, should be included in 3 places: the title tag (this is the title that is shown on the search engine), the H1 heading on your site and the page URL.
- High-Quality content
As we mentioned before, Google prioritises content that offers users a good experience, which, of course, includes the actual quality of the content. Users want content that is helpful, relevant and timely, so you need to make sure that your content actually delivers answers to their questions.
- SEO Title and meta description
The title tag and meta description are how your page will show up in the search results. As such, they are effectively your sales pitch. Make sure keep your title tag under 60 characters and your meta description under 160 characters. This might be a challenge, but it help avoid truncation.
- Optimised images
Finally, you need to ensure that you optimise your image for your website. This includes compressing your images to ensure they won’t negatively affect the loading time of your page, as well as including alt tags and descriptive file names for your photos. Naming your images properly will help Google understand your images, which can help your pages rank better in web search as well as in Google Images.
Did you know, CuCo can help you form a full digital strategy? Yup that’s right… we have an awesome digital expert team that will help align your business goals, digital offering – ultimately getting you more exposure, increasing website traffic and making your website work hard for you!
Sound good? Then contact us.