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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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It’s 2018 – Is it time for responsive logos?

You’ve heard of responsive website design – is 2018 the year for responsive logo design to take centre stage?

For many decades, designers of corporate identities have supplied logos to brands along with sets of water-tight brand guidelines forbidding any tampering of any kind.

 

 

But the reality today is that logos need to work across a brand’s website, numerous social media channels, apps, pieces of wearable technology, in magazines, on billboards and more.

On the digital front, brands are constantly under pressure to adapt themselves for the latest set of devices, browsers and screen resolutions.

 

Should designers take note? Perhaps as an industry we must now be looking to design logos able to follow contextual responsive principles?

But how would this actually work in practice?

Well high-profile brands are already simplifying their logos to work more effectively on digital as enduring graphic design ideals of clarity and simplicity have come to the fore once more.

Deliveroo are one example of a well-known brand who have re-developed their mark to work as effectively as a favicon as it would on a billboard.

 

 

Across the board, logos are being simplified by reducing detail, flattening gradients, removing shadows and bevels, limiting colour, and redrawing illustrations into more abstract graphical shapes.

Google have already gone a step further though, and re-developed their logo to fit contextual principles using a strategy known as incremental graphical reduction.Check out this website and resize your window to see how this strategy works in practice:

http://responsivelogos.co.uk/

 

Responsive logo design principles are very similar to that of responsive website design – just applied to individual elements of a logo instead of individual elements of a website. By stripping out details in a logo, a more screen-size appropriate logo can be displayed. This might be achieved via ditching the word mark, simplifying the logo itself, or re-shuffling the elements that make up the logo itself.

 

 

The move towards responsive logo design principles seems very likely considering the way in which modern brands are increasingly mimicking human behaviours (most have their own tone of voice and Facebook page for example).

Just like humans, brands no longer look the same everyday. We’re not afraid to adapt to the context we find ourselves in, so why shouldn’t brands?

 

What are your views on responsive logo design? Let us know below.

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