Just read a post which got me thinking. I have always thought of the bounce rate as a bad thing, ie people who come to your site and then bounce off it again because it wasn’t for them. But just think about your surfing habits – how many sites you visit, read the page in full, get whatever you want from the site and then leave. I do it all the time, mostly on people’s blogs; you read the post, read the comments, maybe add a comment and leave. Google would class this as a bounce. So just because your visitors may only read one page on your site doesn’t mean that is a negative.

Looking at the chart below, it’s interesting to see the different industry bounce averages. Makes me feel better about our own bounce rates…

Original article here.