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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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How to write copy like Innocent

Ever since we published our first article about Innocent back in 2014, we often get asked how to write great copy like Innocent. At CuCo, our talented copywriters know exactly how to write unique and truly creative copies for brands. Here’s their advice for great copywriting:

1. Find your own, unique tone of voice 

Innocent website copy for about us page
First of all, you have to find a tone of voice that suits your brand and reflects how you want your brand to be seen. What’s your brand’s personality and values? Think about what your brand stands for – and adapt your copy accordingly. LUSH for instance, use bold statements to promote their cause of animal welfare, whilst Innocent uses its friendly tone of voice and  humour to show the honest and helpful personality of the brand. These brand are doing a great job because they clearly communicate their passion for their work, which shows their authenticity. Whether it’s humour, expertise or bold statements – find something that suits your brand and stick to it.

2. Make it easy to read

Fun Innocent Advert

Simplicity is key when it comes to copywriting. No one wants to read long, complicated blocks of text. Keep it short and simple – without being boring. This might take a bit of practice but once you’ve figured it out, it will really help keep your audience engaged. Innocent sometimes don’t even write full sentences – and whilst the grammar police would kick off, it clearly works for their audience.

3. Engage in storytelling

innocent brand book

 

Whether it’s on their product packaging or their website – Innocent’s copy always tells a story. Brand storytelling is extremely important in order to engage and excite your audience about the brand. Brand storytelling is a powerful tool: it fuels people’s imagination!

4. Be clever 

innocent clever packaging

Whether it’s a wordplay, a cheeky sentence at the bottom of your packaging or a bold statement to grab people’s attention – be clever with your copy and create something you want to be remembered for. Customers are exposed to thousands of marketing messages every day, so be sure to make your message stand out in the crowd.

If you need any help with your marketing or copywriting, contact CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to help!

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    1. Benjamin Smith

      Thank you very much for your recommendations, they are useful. Before you write a text that will describe your brand, it is necessary to create a map of delirium. You need to understand for whom you work, what values you share, what is important for your brand and team, what clients you are looking for and for whom you work. As for me, these are very important components, without which you are unlikely to write a good text about your brand. It also seems to me that your company’s description is best written as a story, it is most easily perceived. And all that is better perceived by your customers, works better, leaves an impression.
      Good luck!
      Writer on writercheap.com

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