Ever since we published our first article about Innocent back in 2014, we often get asked how to write great copy like Innocent. At CuCo, our talented copywriters know exactly how to write unique and truly creative copies for brands. Here’s their advice for great copywriting:

1. Find your own, unique tone of voice 

Innocent website copy for about us page
First of all, you have to find a tone of voice that suits your brand and reflects how you want your brand to be seen. What’s your brand’s personality and values? Think about what your brand stands for – and adapt your copy accordingly. LUSH for instance, use bold statements to promote their cause of animal welfare, whilst Innocent uses its friendly tone of voice and  humour to show the honest and helpful personality of the brand. These brand are doing a great job because they clearly communicate their passion for their work, which shows their authenticity. Whether it’s humour, expertise or bold statements – find something that suits your brand and stick to it.

2. Make it easy to read

Fun Innocent Advert

Simplicity is key when it comes to copywriting. No one wants to read long, complicated blocks of text. Keep it short and simple – without being boring. This might take a bit of practice but once you’ve figured it out, it will really help keep your audience engaged. Innocent sometimes don’t even write full sentences – and whilst the grammar police would kick off, it clearly works for their audience.

3. Engage in storytelling

innocent brand book

Whether it’s on their product packaging or their website – Innocent’s copy always tells a story. Brand storytelling is extremely important in order to engage and excite your audience about the brand. Brand storytelling is a powerful tool: it fuels people’s imagination!

4. Be clever 

innocent clever packaging

Whether it’s a wordplay, a cheeky sentence at the bottom of your packaging or a bold statement to grab people’s attention – be clever with your copy and create something you want to be remembered for. Customers are exposed to thousands of marketing messages every day, so be sure to make your message stand out in the crowd.

If you need any help with your marketing or copywriting, our experts are here to help! Get in touch today.