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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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How To Run A Highly Successful Seasonal Campaign

CuCo continue to create and execute highly successful seasonal marketing campaigns for our British heritage client, Kent Brushes, amongst others.

Currently, our Fathers Day 2019 campaign is generating record sales for the brand compared to similar periods.

kent fathers day visual

As such, here’s our Top 5 Tips for running a highly successful seasonal marketing campaign this year:

Tip #1: Plan Ahead

It’s essential you plan your seasonal sales calendar in advance – at the beginning of the new year ideally. Consider which special days or holidays may be relevant to your particular audience this year. When are they most likely to buy? Set a timeframe for each day and season.

Next, review last year’s sales figures for the same period and set targets accordingly. What about last year’s campaign worked and what didn’t? Check top conversion paths.

Effective forward-planning also enables your HR Department to plan for any extra warehouse staff required to handle the inevitable increased demand. Make sure you brief in the Team in plenty of time.

Tip #2 Develop A Strong Key Message & Creative

CuCo have developed several notable campaigns for Kent Brushes over the years, including our ‘Mum Knows Best’, ‘Kent’s 12 Days of Christmas’ and ‘Oooh That’s Nice!’

To ensure your message stands out amongst your regular messaging as well as your competitors’, you must develop a campaign key message and stand out creative.

During this creative process it’s important to maintain the integrity of your primary brand assets, especially your logo, but seasonal campaigns can also provide an exciting opportunity to be brave and shake things up. After all, you’re likely to be investing in a seasonal campaign, and to generate ROI it’s vital your message stands out and captures attention, interest and ultimately, engagement.

kent father's day visual

Tip #3 Think Carefully About Which Products/Ranges will Be Included

Make a list of what products and/or lines will be included in the promotion. These might be your best-sellers or perhaps the products that tie most effectively into the campaign theme.

For example, in this years Father’s Day campaign for Kent Brushes, we have included the Shaving and Men’s Finest ranges – both make exceptional Fathers Day gifts.

It’s important any visuals you show put your ‘best foot forward’ showcasing your most attractive products from the various categories. Choose the items that are likely to grab your customers’ attention.

Tip #4 Be Consistent

When running an online sales campaign, consistency is absolutely critical. The value of a uniform and complete campaign being simultaneously communicated across your channels simply cannot be understated.

Map your media for every channel and make a list of all graphics, copy, coding, dimensions etc. that might be needed. Ensure each contains a strong CTA.

Consider all your owned and paid for media opportunities as vehicles to communicate your message.

kent fathers day visual

For a lower, key campaign, your website, email marketing and social media channels are a great place to start. If you’re looking to ramp up sales significantly, consider paid opportunities, such as social media advertising and running ads across the Google Display Network, amongst others.

Tip #5 Analyse, Analyse, Analyse

Review and analyse your sales reports throughout the duration of the campaign, but also once the campaign is complete. Analyse your acquisition figures, your conversion reports and ad statistics.

In which areas can you improve for your next campaign?

If you’re looking for an agency to run a strategic seasonal campaign on your behalf, why not call us on 01202 911959 or email us at hello@cucocreative.co.uk.

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Call us on 01202 911959 or email hello@cucocreative.co.uk