How can you improve your website’s SEO?
We all know the importance of a brand having a website. SEO is also very important in getting your website to rank top. Going through the minefield of SEO is a difficult process, so our digital agency is here to help with our top tips.
Your brand’s digital impact is significant. Search engine recommendations and reviews easily sway people. The secret to being a website that ranks top in Google is Search Engine Optimisation (SEO).
Our digital design agency creates countless SEO-driven websites every year. CuCo Creative’s digital experts understand digital behaviour, which enables us to design and build effective websites.
We analyse and interpret the digital world to create powerful digital strategies with compelling website performances that make your mark online and thrive within the digital world.
Creating an engaging and meaningful website is a priority.
When visiting your website, the user experience (UX), a possible customer experience, is hugely important in creating meaningful connections with your customer base.
Of course, it’s also essential to get noticed, which is why it’s so important to implement SEO into your web design.
What is SEO?
Search Engine Optimisation (SEO) is the art and science of getting your web pages to rank higher on search engine sites like Google. Searching is one of the main ways people discover new content online. Therefore, ranking higher in search engines can lead to an increase in traffic to a website.
In sites like Google, adverts may come up top, followed by “organic search results”.
The top-ranking organic search results will be filled with SEO and keywords that prioritise their web page for your search.
Traffic that comes through SEO is referred to as “organic search traffic” to differentiate it from traffic that comes through paid searches like Search Engine Marketing (SEM) or pay-per-click (PPC) results.
How do I improve my SEO?
Enough about chatting about SEO. How do you create a web design full of SEO that makes your page rank top?
At CuCo Creative, we’re crammed with digital experts with over ten years of experience, often creating WordPress websites built for SEO, and even ongoing SEO strategies.
There are many quick wins you can implement to set your web design on its SEO journey. Here is a small selection for you.
Use Google Keyword Planner
Identifying what your brand’s keywords are is vital in successful SEO. If you want to benefit from increased traffic from Google or run a profitable Google Ads campaign, you need to know what your audience is searching for and base a strategy on this.
For us, an example would be searching for “digital design” when we look in “discover new keywords”. Our agency sees the average monthly searches, the bid rate, the competition, and other Google keyword ideas and their average monthly searches.
These keywords can be implemented through our, or our clients, digital platforms and web design.
Create a weekly blog
Regularly updated content is one of the best indicators of your website’s relevance. Blogs provide additional content rich with keyword phrases and encourage new visitors to your website by answering questions or covering areas your potential customers would be interested in.
Blogs are great for all aspects of SEO; you can post your blog on other platforms, which provides your website with validity and boost your SEO.
There are ways to further boost the validity of a blog through alt text and meta descriptions.
If Google rates your blog highly, they’ll rank you higher when people search for a related article.
This also gives your website more scope, as you can talk about the many services your brand offers and related things to your brand, e.g. if you’re a packaging agency, you can write a blog about cardboard and plastics.
You can see FAQs on almost every website. They’re useful features for a potential customer to understand your brand’s product or service further and have their questions answered.
FAQs aren’t only great from a customer perspective but an SEO one too.
Your FAQ page can be rife with Search Engine Optimisation. Compile a list of your customers’ most asked questions, and implement keywords into the FAQs.
Boosting the SEO effectiveness of your FAQ section can also be done by the meta description on your FAQ page and FAQ Schema.
Get in touch
Having a great Search Engine Optimised website takes more than listed above. An SEO website involves a digital strategy, a digital audit, website scoping, fantastic UX design; the list goes on!
Analysing the results you’ve garnered takes time and effort, so we offer performance reporting and analysis.
You can read more about what CuCo Creative does for web designs and builds by clicking here. Do you want to get your website to the next level with SEO and fresh web design? Contact our Bournemouth-based digital agency to learn more about what we can do for you.
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