How can design make sense for smaller businesses?
All the statistics you will find on this page is courtesy of the Design Council, the national strategic body for design.
The study also showed that a significant number of the UK’s small business are going it alone – and not seeking any kind of business advice whatsoever:
• Only 36% of small business take advantage of mentoring schemes
• 38% of small business go to private organisations for advice, including 45% of growing companies.
The five biggest priorities for the UK’s small businesses are:
• Increasing turnover (23%)
• Winning new business (16%)
• Cash flow (14%)
• Maintaining current activity levels (11%)
• Growth (9%)
The Design Council believes design tools and processes, design results like brands, products and services, and designers can help small businesses meet more of these priorities.
Trying something new
If you have not used something before, it can be good to get some expert help. Although experts sometimes use language that doesn’t make sense to you, they certainly won’t be an expert about you or your business. Therefore, working closely together is important to ensure both parties are happy.
If the thing you haven’t used before is design, what you need is an expert who will get to know your company and who can introduce you to the design methods, tools and processes that make sense for your business. Design is an important tool and should not be underestimated.
CuCo’s team consists of talented designers, marketers and web developers that can help take your brand to the next level and find a design that is right for you and your business. As design experts, CuCo have worked with numerous small and large businesses on their brand identity and have received outstanding feedback from both clients and industry experts.
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