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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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How Artificial Intelligence is Affecting Marketing RIGHT NOW

Still think AI is a thing of the future? Think again!

Artificial Intelligence is getting smarter, faster and cheaper, and is an increasingly integral part of many industries – including marketing!

Here’s 5 examples of how AI is being used in marketing RIGHT NOW:

#1 Product/content recommendations

AI-based clustering and interpreting customer data, profile information and demographics has enabled companies to build their product offerings around the ability to provide highly relevant and personalised product and content recommendations. These AI-based systems continually adapt to our likes and dislikes and react with new, relevant recommendations in real-time – resulting in increased engagement and sales metrics.

#2 Visual search

Forget the days where you had to type words into the search engine to find relevant results – instead, say Hello! to visual search. Visual search enables you to find results that are visually similar to one another and can be extremely useful in both marketing and retail.

Big online retailers, such as Asos, are already using visual search in order to enhance customer experiences through their ‘Asos Style Match’. The tool allows people to upload an image to Asos and search the Asos’ product catalogue for similar items.

Furthermore, the new function provides useful insights for marketers and allows them to enhance their social media strategy by offerings ways to identify visual trends and find uses of brand products and logos.

#3 In-depth customer profiles

Artificial Intelligence also provides marketers with solutions for deeper customer insights and analysis – enabling them to send out the right messages to the right people at the right time and therefore enhance customer experiences through highly personalised content. An extremely powerful tool!

#4 Digital Ad Optimisation

AI has enabled online ads to become smarter and more effective than ever before. AI can determine things like the best time of the day to post an ad and even calculate the probability of users engaging with the ad. An extremely valuable tool.

#5 Copywriting

Will AI be taking all our jobs eventually? Perhaps. AI is now even able to craft copy. A company called ‘Phrasee’ have developed an AI system that is able to write email headers that mimic the brand’s tone of voice and even create advertising copy for Facebook and Instagram! The company prides itself on being able to produce content that is indistinguishable from those written by humans and can even use emojis correctly! A fascinating, yet slightly scary development.

Would you use AI for your marketing?

If you prefer working with real people to achieve your results, contact CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk – we’d love to help!

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