We often get asked what is the most important factor when delivering a brand. Sure we love the creative aspects of our job, the thrill of delivering a beautiful visual identity, brand imagery achieved through photoshoots, defining colours, typography, and obviously the overall creative design. And whilst these elements are crucial to ensure a strong, recognisable and appealing brand, there’s another essential element: the tone of voice (ToV) of your brand.
In our article What is a brand tone of voice?, we’ve explained what the ToV is and how to find your unique ToV. Now we want to talk a little more about why having a strong brand tone of voice is so important:
- It shows off your personality and values
A strong ToV should reflect the personality and values of your brand and thus, make it a great way to show off who you are as a brand and what you stand for.
- It makes your brand more human
Your ToV makes your brand more human and thus, allows your customers to connect with your brand on a more personal level.
- It makes your brand recognisable
Imagine your logo didn’t appear with your content. How would your audience know that it’s you? Having a strong ToV, one that resonates with your audience, can help your customers identify your content – even if they can’t see your visual identity!
- It strengthens your appeal to customers
Your ToV helps your brand create a consistent, authentic and recognisable brand image. And this, in turn, enhances your customers’ experience and strengthens your brand appeal.
Thus, your tone of voice is a crucial part of your overall brand. Without it, you might look great but sound bland – and we all know personality is key in connecting with your audience and maintaining their engagement.
Having trouble finding your brand tone of voice? Our Creative Marketing Agency has worked with fantastic clients, propelling their brand story, including visual identity, mission statement and, importantly, tone of voice. So, if you need any help with your brand your tone of voice, why not contact us today on 01202 911959 or email firstname.lastname@example.org – we’d love to help!