Sure we love the creative aspects of our job, the thrill of delivering a beautiful visual identity, brand imagery achieved through photoshoots, defining colours, typography, and obviously the overall creative design. And whilst these elements are crucial to ensure a strong, recognisable and appealing brand, there’s another essential element: the tone of voice (ToV) of your brand. 

In our article What is a brand tone of voice?, we’ve explained what the ToV is and how to find your unique brand voice. Here we want to talk a little more about why having a strong brand tone of voice is so important, as detailed below.

The importance of a brand tone of voice  

  1. It shows off your personality and values
    A strong ToV should reflect the personality and values of your brand and thus, make it a great way to show off who you are as a brand and what you stand for.
  2. It makes your brand more human
    Your ToV makes your brand more human and thus, allows your customers to connect with your brand on a more personal level.
  3. It makes your brand recognisable
    Imagine your logo didn’t appear with your content. How would your audience know that it’s you? Having a strong ToV, one that resonates with your audience, can help your customers identify your content – even if they can’t see your visual identity!
  4. It strengthens your appeal to customers
    Your ToV helps your brand create a consistent, authentic and recognisable brand image. And this, in turn, enhances your customers’ experience and strengthens your brand appeal.

Thus, your tone of voice is a crucial part of your overall brand. Without it, you might look great but sound bland – and we all know personality is key in connecting with your audience and maintaining their engagement.  

Having trouble finding your brand tone of voice? Our Creative Marketing Agency has worked with fantastic clients, propelling their brand story, including visual identity, mission statement and, importantly, tone of voice. So, if you need any help with your brand your tone of voice, our branding experts are here to help! Get in touch today – we’d love to help!