Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Give your brand the voice it deserves

We often get asked what is the most important factor when delivering a brand. Sure we love the creative aspects of our job, the thrill of delivering a beautiful visual identity, brand imagery achieved through photoshoots, defining colours,  typography, and obviously the overall creative design. And whilst these elements are crucial to ensure a strong, recognisable and appealing brand, there’s another essential element: the tone of voice (ToV) of your brand. 

In our article What is a brand tone of voice?, we’ve explained what the ToV is and how to find your unique ToV. Now we want to talk a little more about why having a strong brand tone of voice is so important:  

  1. It shows off your personality and values
    A strong ToV should reflect the personality and values of your brand and thus, make it a great way to show off who you are as a brand and what you stand for.
  1. It makes your brand more human
    Your ToV makes your brand more human and thus, allows your customers to connect with your brand on a more personal level.
  1. It makes your brand recognisable
    Imagine your logo didn’t appear with your content. How would your audience know that it’s you? Having a strong ToV, one that resonates with your audience, can help your customers identify your content – even if they can’t see your visual identity!
  1. It strengthens your appeal to customers
    Your ToV helps your brand create a consistent, authentic and recognisable brand image. And this, in turn, enhances your customers’ experience and strengthens your brand appeal.

Thus, your tone of voice is a crucial part of your overall brand. Without it, you might look great but sound bland – and we all know personality is key in connecting with your audience and maintaining their engagement.  

Having trouble finding your brand tone of voice? Our Creative Marketing Agency has worked with fantastic clients, propelling their brand story, including visual identity, mission statement and, importantly, tone of voice. So, if you need any help with your brand your tone of voice, why not contact us today on 01202 911959 or email hello@cucocreative.co.uk – we’d love to help!

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Call us on 01202 911959 or email hello@cucocreative.co.uk